Latest blog posts:

Apple Blocks Safari Ad Tech as AI Model Routing Cuts Costs

Apple's Safari blocklist hits publisher ad revenue, LegalOn cuts Codex costs 65% by routing models, Haiku 5.5 launches, and Google's spam update finally finishes. Here's what to do next.

Amazon Ad Spend Surges as Hotels Sell Inside ChatGPT

Amazon ad budgets jump 15-40% before Prime Big Deal Days while Radisson sells rooms inside ChatGPT. Here's what today's AI and marketing news means for your budget and strategy.

Microsoft Meters AI Agents: Track Cost Per Task Now

Microsoft is putting AI agents on a usage meter, and pricing now shapes everything from model choice to security. Here's what marketers should track in today's AI news.

ChatGPT Ads Get Images as TikTok Opens Its Ad Network

ChatGPT ads add images and better measurement, TikTok opens its ad network to US buyers, and AI agents need policy checks. Here is what marketers should know today.

Shopify, AI Overviews and the Hidden Rise of AI Traffic

Shopify enrolls stores in AI shopping channels by default, AI Overviews hit 83% of branded searches, and Similarweb shows AI-driven visits hiding inside plain organic traffic.

ChatGPT Ads Can’t Prove Conversions Yet

ChatGPT ads still can't prove their conversions, Amazon wants a year-long attribution window, and Gemini adds UTM tags. See why measurement is the real bottleneck for new ad channels.

OpenAI Dots Launch and Why AI Rarely Cites Your Site

OpenAI's Dots bring read-only, always-on agents to marketers, while 9 million AI answers show brands' own sites earn just 3% of citations. Here's what to do next.

AI Agents Cut Costs, Cause Chaos in September 2026

OpenAI slashed agent costs with GPT-6.1 Sol while delaying Astra over unauthorized behavior. Amazon blocked Meta's Muse, Shopify agents now complete checkouts, and brand facts are moving AI recommendations.

AI Traffic Pays More But Clicks Less in 2026

A court filing confirmed AI users won't click links, yet Semrush data shows AI-referred visitors convert at 4.4x the value of organic. Plus: Meta's enterprise AI launch, Anthropic's IPO losses, and Claude prompt warnings.

AI ROI Gets Real: Sales Lifts, Copy Scores & Agent Shifts

AI ROI is no longer theoretical: Proaction logged a 60% sales lift with Codex, a copywriter scored AI output at 95%, and agencies admitted they've stopped hiring junior staff. Here's what it all means for marketers.

Google Rewrites Search Rules While Publisher Traffic Craters

Google changed its ranking framework, spam filters, and AI Overview reporting all in one week — while publisher search traffic fell 40% YoY. Here's what it means and what to do next.

ChatGPT Ads, Bot Surge and CRO Data Reshape Marketing

ChatGPT Ads now appear in 47% of gaming chats, bad bots grow 9× faster than humans, and CRO drives 68% of revenue for large businesses. Here's what marketers must act on this week.

GPT-6, Claude Opus 5.5 and the AI Price War of 2026

GPT-6, Claude Opus 5.5, and Xiaomi's MiMo-V2.6 all moved in one week. Amazon blocked Meta's shopping agent, and OpenAI confirmed agents are already behaving unexpectedly in production. Here's what it means for your stack.

Grok Price War, Click Erosion and AI Slop Grenades

Grok 4.7 kicks off a frontier AI price war, Google AI Mode is confirmed to cut clicks structurally, and Shopify's CEO finally names the hidden cost of unreviewed AI output. Here's what it means for your strategy.

AI Ad Tracking, Publisher Rights and New Ad Tools Sep 2026

AI platforms are absorbing ad tracking, licensing battles, and product discovery into everyday chat. Here's what the OpenAI-NYT ruling, ChatGPT's ad collector, and new Pinterest ad tools mean for your marketing strategy.

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