Digital Marketing Trends to Know and Follow (In 2024)

Professionals in digital marketing, digital agencies, and digital marketing services should always know what’s new in the industry.

Every digital marketer should make continuous efforts to expand their knowledge and expertise. They must keep themselves updated with the latest digital marketing trends! One may get a competitive edge by being the first in their field to learn of and implement innovative algorithms, improvements, or features. Here are a few of the most exciting developments in the world of digital marketing.

9 Digital Marketing Trends You Should Know About:

1. Advertisements that Use Programmatic Technology

Using artificial intelligence (AI) to automate the purchase of advertisements is known as programmatic advertising. Many businesses today save a considerable amount of money and time by automating their advertisement purchasing. Almost 61 percent of all programmatic advertising expenditure originates from the United States. According to eMarketer, U.S. programmatic display ad expenditure will climb 18.4 percent next year, which is nearly the average of what we witnessed in prior years.

2. The Rise of the Influencers (even for B2B)

Experts project that the influencer marketing world will reach $13.8 billion in 2021 and will continue to expand. Because the influencer promotes the product, influencer marketing efforts convey context and relevance automatically. Even B2B companies like Adobe, SAP, GE, and PWC have jumped on the influencer bandwagon. The rise of influencers is one of the most noticeable digital marketing trends in the last couple of years. More and more companies today redirect a portion of their marketing and advertising budgets toward social media influencers.

3. Application of Artificial Intelligence in Marketing

People are talking about how the next AI revolution will eventually control every facet of their lives. The shift has already started, without many of us realizing it. Sixty percent of internet users have already used artificial intelligence chatbots to have their questions answered across different platforms. AIs optimize most of the stuff we see on social media, making us spend more time there. Digital marketers have a fantastic chance to use this cutting-edge technology, which is expected to grow into a $190 billion business by 2025.

4. Metaverse

The Metaverse, or “world inside our world,” is a concept that gained widespread acceptance in recent years. The Metaverse is presently owned by Meta (Facebook). New and possibly unexplored concepts of a digital realm, where virtual and augmented realities co-exist to create a universal experience. Creating a digital representation of oneself in a future society where anything goes seems very gaming-centric. The question then becomes how to adopt this strategy to become mainstream in the digital marketing world by 2023. Metaverse made social commerce feasible via a network of realities/virtual worlds where space exists practically everywhere. Well, digital marketers have seen a need they can fill with their brands, giving rise to a new field of digital promotion. Even if we haven’t yet achieved the peak of marketing in this area, the potential is enormous!

5. NFTs

Tradable digital assets are referred to as Non-Fungible Tokens or NFTs. A unique token associated with each NFT verifies its authenticity and ownership. NFTs have shaken up the creative and technological sectors, and now they’re also making their way into the marketing industry. Non-financial products (NFTs) are accessible in a lottery to help promote the company. For example, Marriott Bonvoy ran a contest where the top three finishers received an NFT and 200,000 Bonvoy points. So far, only luxury companies like Adidas, Marriott, etc., have taken part in such digital marketing efforts. Brands are yet to realize the true potential of NFTs as a marketing tool fully, but once they do, the sky’s the limit.

6. Crypto

You might think of cryptocurrency as the “Instagram” of the financial sector. It made its way into the market and gradually came to dominate it, even though none initially realized its potential. Since the profits are so high, many people are buying cryptocurrency as an investment. Because of cryptocurrency’s recent rise in popularity, many people are looking to diversify their portfolios into this promising asset class. Several crypto investment platforms are giving away small amounts of a single coin for free to attract new users and introduce potential investors to cryptocurrency. It would be no surprise if, like Google Pay, we started using cryptocurrency to pay for our weekly shopping and other necessities. When thinking about digital marketing trends for 2023, we can safely say that we’ve reached dizzying heights.

7. Personalization

In 2023, customization will be crucial. Advertising tailored to your target demographic will provide better results. The archaic practice of widely distributing generic advertising materials, hoping to get as many customers as possible, looks impractical in today’s market. However, the content isn’t the only thing that has to be perfect. Your target audience must get your advertisements at optimal times and locations in this competitive environment.

8. Quality Encounters and Conversational Marketing

Conversational marketing is nothing new, as brands have talked to their consumers for years. However, the proliferation of social media and chatbots has led to an explosion in conversational marketing, altering the traditional nature of merchant-client relationships.

9. Augmented Reality

According to Wikipedia, AR is “the merging of computer-generated perceptual information with the real-world environment to create a more realistic view of the world around the user.” It has three main components.

• Blend of the physical and digital
• Instantaneous communication
• Precise 3D object registration using both virtual and physical models

From a business perspective, Augmented Reality is significantly more realistic than Virtual Reality, despite both technologies’ ability to generate excitement and media attention via grandiose science fiction concepts. Most industry watchers expect augmented reality to keep gaining ground on virtual reality regarding consumer spending. AR and VR technologies grew by leaps and bounds in the last decade, sometimes blurring the lines between the real and digital worlds.

Keep Your Eyes Peeled at the Next Digital Marketing Trends!

Since digital marketing is constantly developing in response to emerging best practices, it isn’t easy to generalize how the industry is developing. With technology advancing rapidly, it’s only a matter of time before we see even more fascinating developments in how brands interact with their customers. Keeping up with computer science and electronics advancements is crucial for all marketers and businesses to thrive in today’s marketplace. Next up, you may want to explore a quick guide to Instagram marketing strategies.