Digital Marketing Trends to Know and Follow (In 2022)

digital marketing trends - featured image

 

Professionals in digital marketing, digital agencies, and digital marketing services should always know what’s new in the industry.

Every digital marketer should make continuous efforts to expand their knowledge and expertise. One may get a competitive edge by being the first in their field to learn of and implement innovative algorithms, improvements, or features.

Each year, there is a flurry of marketing innovations and digital marketing trends. For example, crypto became a trend during the recent pandemic. Nowadays, it is still at its peak of popularity and people buy Litecoin or other cryptos

Nothing will change this year. The pandemic’s impact on dwindling marketing plans means that practitioners of the craft will mainly look for more economical approaches in their work. Here are a few of the most exciting developments in the world of digital marketing.

 

9 Digital Marketing Trends You Should Know About

 

1. Advertisements that Use Programmatic Technology

 

Using artificial intelligence (AI) to automate the purchase of advertisements is known as programmatic advertising.

Many businesses today save a considerable amount of money and time by automating their advertisements purchasing.

Almost 61 percent of all programmatic advertising expenditure originates from the United States. According to eMarketer, U.S. programmatic display ad expenditure will climb 18.4 percent next year, which is nearly the average of what we witnessed in prior years.

 

2. The Rise of the Influencers (even for B2B)

 

social media influencer

More and more companies today redirect a portion of their marketing and advertising budgets toward social media influencers.

 

Experts project that the influencer marketing world will reach $13.8 billion in 2021 and will continue to expand.

Because the influencer promotes the product, influencer marketing efforts convey context and relevance automatically. Even B2B companies like Adobe, SAP, GE, and PWC have jumped on the influencer bandwagon.

 

3. Application of Artificial Intelligence in Marketing

 

People are talking about how the next AI revolution will eventually control every facet of their life. The shift has already started, without many of us realizing it.

Sixty percent of internet users have already used artificial intelligence chatbots to have their questions answered across different platforms.

AIs optimize most of the stuff we see on social media, making us spend more time there. Digital marketers have a fantastic chance to use this cutting-edge technology, which is expected to grow into a $190 billion business by 2025.

 

4. Metaverse

 

metaverse - digital marketing trends

 

The Metaverse, or “world inside our world,” is a concept that gained widespread acceptance in recent years.

The Metaverse is presently owned by Meta (Facebook). New and possibly unexplored concepts of a digital realm, where virtual and augmented realities co-exist to create a universal experience.

Creating a digital representation of oneself in a future society where anything goes seems very gaming-centric. The question then becomes how to adopt this strategy to become mainstream in the digital marketing world by 2022.

Metaverse made social commerce feasible via a network of realities/virtual worlds where space exists practically everywhere. Well, digital marketers have seen a need they can fill with their brands, giving rise to a new field of digital promotion.

Even if we haven’t yet achieved the peak of marketing in this area, the potential is enormous!

 

5. NFTs

 

Tradable digital assets are referred to as Non-Fungible Tokens or NFTs.

A unique token associated with each NFT verifies its authenticity and ownership. NFTs have shaken up the creative and technological sectors, and now they’re also making their way into the marketing industry.

Non-Financial Products (NFTs) are accessible in a lottery to help promote the company. For example, Marriott Bonvoy ran a contest where the top three finishers received an NFT and 200,000 Bonvoy points.

So far, only luxury companies like Adidas, Marriott, etc., have taken part in such digital marketing efforts. Brands are yet to realize the true potential of NFTs as a marketing tool fully, but once they do, the sky’s the limit.

 

6. Crypto

 

cryptocurrency

 

You might think of cryptocurrency as the “Instagram” of the financial sector.

It made its way into the market and gradually came to dominate it, even though none initially realized its potential. Since the profits are so high, many people are buying cryptocurrency as an investment.

Because of cryptocurrency’s recent rise in popularity, many people are looking to diversify their portfolios into this promising asset class. Several crypto investment platforms are giving away small amounts of a single coin for free to attract new users and introduce potential investors to cryptocurrency.

It would be no surprise if, like Google Pay, we start using cryptocurrency to pay for our weekly shopping and other necessities. When thinking about digital marketing trends for 2022, we can safely say that we’ve reached dizzying heights.

 

7. Personalization

 

In 2022, customization will be crucial. Advertising tailored to your target demographic will provide better results.

The archaic practice of widely distributing generic advertising materials, hoping to get as many customers as possible, looks impractical in today’s market.

However, the content isn’t the only thing that has to be perfect. Your target audience must get your advertisements at optimal times and locations in this competitive environment.

 

8. Quality Encounters and Conversational Marketing

 

Conversational marketing is nothing new, as brands have talked to their consumers for years.

However, the proliferation of social media and chatbots has led to an explosion in conversational marketing, altering the traditional nature of merchant-client relationships.

 

9. Augmented Reality

 

augmented reality

AR and VR technologies grew by leaps and bounds in the last decade, sometimes blurring the lines between the real and digital world.

 

According to Wikipedia, AR is “the merging of computer-generated perceptual information with the real-world environment to create a more realistic view of the world around the user.”

It has three main components.

From a business perspective, Augmented Reality is significantly more realistic than Virtual Reality, despite both technologies’ ability to generate excitement and media attention via grandiose science fiction concepts. Most industry watchers expect augmented reality to keep gaining ground on virtual reality regarding consumer spending.

 

Conclusion

 

Since digital marketing is constantly developing in response to emerging best practices, it isn’t easy to generalize how the industry is developing.

With technology advancing rapidly, it’s only a matter of time until we see even more fascinating developments in how brands interact with their customers. Keeping up with computer science and electronics advancements is crucial for all marketers and businesses to thrive in today’s marketplace.

Rafal Reyzer

Hey there, welcome to my blog! I'm a full-time blogger, educator, digital marketer, freelancer, editor and content manager. I started RafalReyzer.com to provide you with great tools and strategies you can use to achieve freedom from 9-5 through online creativity. My site is a one-stop-shop for writers, bloggers, publishers, content enthusiasts and freelancers who want to be independent, earn more money and create beautiful things. Feel free to check my archive containing over 500 articles and reach out if you need anything. Ah yes, and stay awesome!