Word Choice in Writing: Why is it Important?

By: Rafal Reyzer
Updated: Oct 5th, 2023

Word Choice in Writing- Why is it Important? - featured image

Word choice in writing is essential for conveying your thoughts in a coherent and precise way.

The words you use in any piece of prose you produce can affect how your readers perceive your intentions. Whether you’re composing an academic research piece, a blog post, or an informative essay, your choice of words makes all the difference. In this article, we’ll explore reasons word choice is crucial in writing and provide you with practical tips for choosing the right words for any occasion.

The Importance of Word Choice in Writing

Word choice refers to the words you choose to use when writing or speaking. It’s an essential element of good writing, which makes all the difference between an engaging and memorable piece and a dull and forgettable one. Several reasons carefully highlight the importance of choosing the right words when writing. Below you’ll find some of them.

Word choice can affect the clarity of the message you’re trying to convey

Most people don’t realize how any message can be easily misunderstood, especially in a written piece. Consider the following sentence: “She told her friend that her dog was friendly.”

This sentence can be easily misunderstood because it is unclear to whom the possessive pronoun “her” refers:

  • The speaker told her friend that the speaker’s dog was friendly.
  • The speaker told her friend that the friend’s dog was friendly.

Ambiguity like this can lead to confusion and misunderstandings in written communication, highlighting the need for clear language to convey the intended message accurately. The words you choose should precisely convey your intended message to your readers, and you are solely responsible for making that happen. Using the wrong words can lead to confusion or ambiguity, making it difficult for your readers to understand your message. Using clear and concise words can make your writing more accessible and improve the readability of your written piece.

woman wondering about the correct word choice

Word choice affects the tone and style of your writing

The tone refers to the attitude or emotion conveyed through writing, while style refers to the way you express your ideas. The words you choose can create a tone that is formal, informal, conversational, authoritative, friendly, professional, etc. This tone can influence how your audience perceives your message, and can even affect their level of engagement with it.

Here’s an example to illustrate this point: Message: Informing someone that they did not get the job:

  • Formal and polite tone: “We regret to inform you that, after careful consideration, we have decided to move forward with other candidates for the position. We appreciate your interest and wish you the best in your future endeavors.”
  • Informal and casual tone: “Hey, just wanted to let you know we went with someone else for the job. Thanks for applying though, and good luck with everything!”

In the first example, the word choice is formal and polite, conveying a professional tone. In contrast, the second example uses informal language and a casual tone, which may be more appropriate for a personal conversation rather than a professional setting.

Word choice can affect how your audience perceives you

Different audiences may have varying levels of knowledge and understanding of specific subjects, and the words you choose should reflect that. For example, if you use overly complex words or technical jargon when writing for a general audience, they may struggle to understand what you are trying to say. Here’s an example to illustrate this point: Original sentence (overly complex): “Utilizing a supererogatory amalgamation of grandiloquent and esoteric verbiage may obfuscate the intended purport and engender perplexity among the preponderance of readers who lack familiarity with such abstruse diction.” The sentence above uses unnecessarily complex words and phrasing, making it hard for a general audience to understand the message. A simpler and clearer version of the same message would be: “Using too many fancy and obscure words can make it hard for most readers to understand the meaning and leave them feeling confused.”

a person with words written on her face

“Words are, of course, the most powerful drug used by mankind.” – Rudyard Kipling

Tips for choosing the right words in writing

Now that you know just how important word choice is in writing, you must be wondering how you can make the right choices when composing your piece. Below you’ll find a few things to consider.

1. Consider the audience you’re addressing

Before you write, consider who your audience is, and what they are likely to understand. Consider the age, gender, education level, and cultural background of your readers, and tailor your language accordingly. Think about particular terminology, the formality of the tone you should use, as well as things like cultural context and tone.

2. Use active voice

Using an active voice can help make your writing more engaging and direct. It also helps to clarify who is doing what, making your writing clearer and easier to understand. For example, “The cat chased the mouse” is more direct and engaging than “The mouse was chased by the cat.”

3. Avoid cliches and jargon

Cliches and jargon can make your writing feel stale and unoriginal. Avoid using overused phrases like “think outside the box”, “the grass is greener on the other side”, “what goes around comes around,” and so on, or technical jargon that may be unfamiliar to your audience. For example, instead of saying “digital transformation,” you might instead say “modernize your business” or “upgrade your technology”. Choose fresh words and try to express your ideas in your unique way.

4. Use strong verbs and adjectives

Verbs and adjectives are the building blocks of effective writing. They can help to convey a particular tone or emotion, making your writing more vivid and memorable. For example, “She sprinted to the finish line” is more engaging than saying, “She ran to the finish line”, or instead of saying, “She walked slowly,” you could say, “sauntered” or “strolled”.

5. Edit and revise

Editing and revising your writing can help you choose the right words. Look for unnecessary words or phrases and replace them with more precise or appropriate ones. You can use a dictionary or online resources such as a word & letter generator to find the right words to use. Finally, check your spelling and grammar, and ensure that your writing flows smoothly.


Word choice is a significant aspect of writing that should not be overlooked. It can significantly impact the effectiveness and clarity of your writing. Through the deliberate selection of precise and evocative language, you have the power to craft enthralling and immersive content that captivates your audience and leaves a lasting impression. Therefore, when you embark on your next writing endeavor, invest time and thought into your lexical choices, ensuring that each word contributes meaningfully to your message and reflects your unique style.

Rafal Reyzer

Rafal Reyzer

Hey there, welcome to my blog! I'm a full-time entrepreneur building two companies, a digital marketer, and a content creator with 10+ years of experience. I started RafalReyzer.com to provide you with great tools and strategies you can use to become a proficient digital marketer and achieve freedom through online creativity. My site is a one-stop shop for digital marketers, and content enthusiasts who want to be independent, earn more money, and create beautiful things. Explore my journey here, and don't miss out on my AI Marketing Mastery online course.