Websites are crucial components of businesses today. They are your online storefronts and first impressions for many customers.
In contrast to the old days, where people would just rely on word-of-mouth marketing, businesses now need to put their best foot forward with an online presence.
But what makes a good website?
We’ve spent the last few weeks researching different aspects of website design and what goes into making a website successful. In this article, you’ll learn three key takeaways to consider when building your business website.
Let’s get started!
1. The Importance of a Well-Designed Website
First and foremost in our guide for MSP websites, your website design is key to your success.
This means having a modern and professional design that accurately represents your brand. Everything from the colors you choose to the way you structured your website will communicate something to your customers.
A well-designed website gives a better impression, exudes more credibility, attracts more visitors, and has a higher conversion rate potential. A poorly designed website that is not intuitive can have the opposite effect.
With the former, visitors linger for a while, thus understanding better the brand’s goals and visions. The same cannot be said for the latter, as visitors leave immediately, sometimes feeling confused or even disappointed with the content.
Invest in a high-quality website design to ensure that your site looks great and functions well. Whether that means hiring a professional designer or using a template from a reputable source, ensure your website is up to par.
2. The Necessity of SEO
One of the most important considerations when building your website is SEO (search engine optimization).
This means optimizing your website to rank high in search results in Google and other search engines. This is important because most people who enter a search query usually click on the results that appear on the first one or two pages only.
Rarely do they make it to the 3rd or 4th pages and beyond. So, if your site ranks poorly in Google searches, you’re likely to lose out on potential customers.
Search engine optimization begins with the structure of your website and continues with the content you produce. You need to make sure that users can easily navigate around your website and that each content is keyword-rich.
Regularly posting new content can also help your site climb up the search result hierarchy.
This may look like a lot of work, but fortunately, there are many SEO tools and resources available to help you. And, as your business grows, you can hire an SEO specialist to help you optimize your website for even better results.
The other option is to pay for PPC (Pay-Per-Click). The issue with PPC is that it’s a proactive game-plan. SEO is a slow game, while PPC is for instant results. Many start-ups don’t normally have time to wait the allotted 6-12 months for their SEO to grow organically, so they opt for the PPC route.
If you have time to spare, getting your SEO in check is going to be your best bet for your business’ website.
3. Mobile Optimization
Another critical aspect of website design today is mobile optimization.
With an increasing number of people using their smartphones and tablets to browse the internet, it’s important that your website looks good and function properly on smaller screens.
If your website isn’t mobile-friendly, you could lose out on a lot of potential customers and sales. It is imperative that your content is easy to read and navigate, and that buttons and links are large enough to be tapped easily with a finger.
You may also want to consider using a responsive design, which will automatically adapt the layout of your website to fit the size of the screen it’s being viewed on.
Nowadays, Google is indexing mobile-first. If your mobile site isn’t responsive, your users (and Google) will bounce off your website at lightning speed. WordPress is responsive by default, but older website frameworks may be slow in today’s age.
Having a responsive and mobile-friendly site should be high in your priority. Not only will you rank better in SEO, but it will also delight your visitors when they can scroll through your site fast and hassle-free. This could translate to an increase in your conversion rate as well.
In summary, business websites are a valuable marketing tool for businesses of all sizes.
They can help you reach new customers, connect with existing customers, and build brand awareness.
When building your website, be sure to consider your business goals and the needs of your target audience. Focus on optimizing your website for search engine visibility and mobile usage.