5 Best Free Blog Themes for Freelancers

By: Rafal Reyzer
Updated: Sep 29th, 2023

free blog themes for freelancers - featured image

Are you looking for a great free blog theme that will showcase your freelance work?

Want to turn heads and reel in clients? Get yourself a stunning blog! When crafted right, a blog doesn’t just sit on your site—it becomes its beating heart. It’s not just a platform; it’s your stage to narrate, showcase, and engage. Take photographers, for instance. Social media may offer snippets, but a blog reveals the epic tale behind each snap. For writers? Your blog is your portfolio in motion. Ditto for illustrators, tech wizards, and many more. But here’s the hiccup: so many freelancers stumble when it comes to picking that perfect (and free!) blog theme. Fear not! Ahead lies a treasure trove of the slickest themes out there—and they’re all on the house!

What to look for when picking a WordPress theme?

  • Do you want your theme to be a visual masterpiece or focus purely on the written word?
  • Are you looking for ways to interact with your readers through comments or social media?
  • Are you looking to build organic traffic over time, or do you want your site to serve as a simple freelance portfolio?
  • Are you looking for something slick and professional or fun and creative?

Whichever theme you pick, make sure it reflects your needs and the personality you want to present to your prospective clients.

5 Best Free Blog Themes for Freelancers

Check out the suggestions for designing your blog page, these techniques by Forrest Webber, plus the sample templates mentioned below, and you should be on your way to designing a stunning blog page quickly.

1. Bootstrap Journal – Best for Visually Rich Blogs

boostrap journal wordpress theme

Are you a fashion blogger? Do you have a blog meant for the ladies? Like to take pictures of everything in life? The Bootstrap Journal for WordPress might be just the perfect layout for you. This blog theme is quirky and has a unique and funky font. It’s also blazing fast, which makes it even better for picture-heavy websites. SEO-wise, Bootstrap Journal is one of the best WordPress themes. It’s highly responsive and fills your desktop screen with a big header image followed by several more images arranged in a template. Theme-picking tip: Before selecting your theme, check how it fares in terms of site speed. Your blog’s speed is going to be a crucial factor that will make or break the success of your website.

2. Customizr – Best for Those in the Tech Field

customizr wordpress theme

When you’re a freelancer in a technical field such as engineering or coding, you need an interactive yet simple website that can impress clients in an instant. Customizr is a WordPress theme that allows you to create a straightforward website with minimal yet customizable design elements. While Customizr isn’t visually rich, it has a modern template and large fonts. If you want added customization, you can always add more elements with the pro version. Theme-picking tip: Think about how much customization you need. Some themes are ready to go out of the box, while others give you more design options to choose from.

3. Wisteria – Best for Freelance Writers

wisteria wordpress theme

For writers or writing-centric blogs, it’s not the images or the illustrations that take center stage. It’s the written word. To make sure that the content shines like the star of the show, Wisteria features the text and images in the center, which makes it a great theme for freelance writers. The website is still going to appear visually attractive, but the main attention goes to the content. Get this streamlined theme if you’re looking for a simple yet engaging and SEO-friendly template for your blog. Theme-picking tip: even though it’s great to start with a free theme, at some point you can start thinking about upgrading to a pro version which will give you more features and regular updates. This is crucial if you want your website to succeed over the long term.

4. Life Coach From Blossom Themes – Good for Marketers or Those Looking to Gain Subscribers

life coach wordpress theme

If you’re looking to grow your website through email marketing and require several leads for that, Life Coach is a great blog theme to explore. Let’s talk about functionality first – it’s compatible with WooCommerce, is highly responsive and SEO friendly, and is schema-optimized for forms. Other than these basic features, it offers some stunning customization and design elements. There is a sign-up section where users can enter their details, like email and name. As you navigate, there’s a hero image and interactive tabs options. The hero image, too, has a subscription section. Theme-picking tip: when picking a blog theme as a freelancer, consider the effect you want your website to have on your potential clients. Are they going to be astounded by your design? That’s what you want to go for. You only have a few seconds to make a great impression!

5. Astra – A Completely Customizable Option for Everyone

astra wordpress theme

Do you love to customize every single detail of your blog page? Using a theme as easily customizable and diverse as Astra is the answer to all your desires. The basic version of this theme is and allows some cool customizations, though you have to pay if you want to play with the premium features. Astra lets you customize everything from font, color, style, and image placements on your website. You don’t need to write code to customize any element of the website. Simply use their drag-and-drop feature and you’ll be ready to create a stunning template. Astra offers multiple integrations with WooCommerce, Shopify, and other such websites to support the various functions you might need in your blog. It also has a Schema.org code and an AMP configuration built in, which makes it perfect for navigation and search engine purposes. Theme-picking tip: remember that transferring from one theme to the other will not be so easy, and you will probably need a professional web designer to help you out. So choose wisely and consider the features you will want to implement in the future.


I hope you will find a reliable and suitable blog theme from the suggestions above. If you want more variety, you can always explore the different options WordPress provides. Or, if you have the budget, you can always pay a professional designer to get your blog up and running. Either way, your goal is to create a fast, responsive, easy-to-navigate, and SEO-optimized blog page.

Rafal Reyzer

Rafal Reyzer

Hey there, welcome to my blog! I'm a full-time entrepreneur building two companies, a digital marketer, and a content creator with 10+ years of experience. I started RafalReyzer.com to provide you with great tools and strategies you can use to become a proficient digital marketer and achieve freedom through online creativity. My site is a one-stop shop for digital marketers, and content enthusiasts who want to be independent, earn more money, and create beautiful things. Explore my journey here, and don't miss out on my AI Marketing Mastery online course.