How To Capture the Audience’s Attention in a Presentation

By: Rafal Reyzer
Updated: Oct 5th, 2023

How to capture the audience's attention during a presentation - featured image

Presentations are usually excellent and engaging or awful and boring. Even if your presentation is well-organized but it fails to stand, it ends up being forgettable.

Boring presentations can cause your audience’s focus to derail and turn them into zombies or phone gazers. They may look disinterested during your presentations and that’s not good for anyone. Look out for signs like looking away, phone checking, or counting the slides. Your performances should be top-notch if you want to make your presentations stand out and keep the audience interested. This requires using the best-presenting practices, such as planning and preparing your presentation or using professionally prepared Google Slides templates. The little details, like how you speak and move around the room and use body language, will engage your audience as well.

Here are 10 proven techniques for grabbing the audience’s attention during a presentation:

1. Start with a bang

Avoid the cliché of beginning your presentation with a summary of your topic. If you want to be more charismatic, why not give the reader a taste of the body of your argument right away? Start by explaining the big picture if your presentation is about how your company can improve people’s communication ability, for instance. If you can get people’s attention immediately, they will want to know how you got there. The same holds for shocking statistics or groundbreaking evidence.

2. Relate a personal tale

People have an innate fascination with tales and stories. Rather than reading a list of facts or assertions, we find it far easier to listen to and relate to a story. This is because stories are an ancient form of social communication used to pass on knowledge and experience across generations. Ensure that your presentation is more like a tale or story. Use compelling comparisons, actual events, and made-up examples and analogies to back up your claims. People will be more interested if you can work a few plot twists into the main presentation. Google Slides templates are available to provide you with a solid foundation for your narrative telling.

Beautiful businesswoman delivering a presentation

3. Deviate from the path when necessary

Preparation and rehearsal are key to delivering a successful presentation. Yet, while on stage, avoid using cue cards at all costs. The audience will pinpoint which lines you have memorized and which ones you haven’t. You should feel so confident and invested in your presentation that you can easily deliver it in your sleep.

4. Adjust the tone to convey emotion

If you don’t feel strongly about the material being presented, you have no business being in the position of presenting it. Make sure your audience is a part of your presentation, so they get the message. Show some passion for the solutions you provide and you just might make a positive impact. Use convincing vocal tones to add authenticity to your arguments.

5. Make use of a loud and soft voice

If you speak in a monotone, your listeners will doze off almost immediately. There will always be more interest and importance in certain points of your presentation than others. Use your persuasive abilities to bring attention to the discrepancies. Maintain as little noise as you can. Yet if you want to stress anything, raise your voice.

6. Change up the pace

Omit giving background information that most listeners already know or while summarising previous sections. Changing up your routine seems like a good idea because it will keep people engaged, making them expect something fresh with each new point you bring up.

7. Identify specific audience members

Because you probably won’t know the nature of your audience or their level of interest in your topic until the day of your presentation, you’ll need to be flexible. Nonetheless, you might attempt to involve specific people in your presentation. This can be as drastic as inviting them onto the stage or as benign as pointing at them to drive home a point.

8. Prepare a few jokes

A humorous diversion is necessary even in the most serious of discussions. Your job as a presenter is to keep the laughter going the whole time. You’ll keep their attention if you can make them laugh, even a bit. Your jokes should be appropriate, but don’t be afraid to take risks; people respond positively to those who appear humorous and assured.

Young male doctor delivering a presentation

9. Skip the data

Avoid citing too many numbers unless you are conducting a scientific presentation. You can put them on a background slide so people can see them even if your presentation isn’t playing. Attending a lecture is a waste of time if the subject is easily accessible elsewhere. They’re looking for novel insights and meaningful ideas.

10. Never read from your slides

Finally, you should never give a presentation by merely reading off the slides (assuming you have some slideshow in the background). The audience can view the slides. Reading the slides out loud is an insult to their intelligence and will make your presentation boring as hell. Use a unique tone of voice and let your slides do the talking.

To Sum Up

Why settle for a boring presentation when you can make it exciting and memorable? These are some things you can do to keep your readers interested in what you have to say. Crafting a truly remarkable presentation takes skill, experience, and determination. Using a sample will help you avoid making the same mistakes twice. Besides premium engaging PowerPoint templates, try giving the free ones a shot. Use these pre-made templates as a jumping-off point for your message. Next up, you may want to explore a guide on transitioning to a hybrid work model.

Rafal Reyzer

Rafal Reyzer

Hey there, welcome to my blog! I'm a full-time entrepreneur building two companies, a digital marketer, and a content creator with 10+ years of experience. I started to provide you with great tools and strategies you can use to become a proficient digital marketer and achieve freedom through online creativity. My site is a one-stop shop for digital marketers, and content enthusiasts who want to be independent, earn more money, and create beautiful things. Explore my journey here, and don't miss out on my AI Marketing Mastery online course.