The internet is now more tightly linked to the business sector than ever before.
And any founder who wants to build a successful business needs to invest in a high-quality domain name.
Your domain name is your company’s digital address and getting a notable one makes it easier for customers to find you.
Not only will they visit your website, but they could also refer it to their friends and boost your business’s conversion rate.
Rising startups need a premium domain name to optimize their online presence.
If you don’t know how to get one, this article can help you. Read on!
What are Premium Domain Names?
Premium domain names differ from others by containing all the qualities an ideal domain name should have. They are concise, memorable, resonate with the brand they represent, and end with “.com”, preferably.
Premium domain names provide excellent branding opportunities for companies that own them. Great domain names like Amazon.com and eBay.com have helped these companies stand out and remain easily accessible to their target customers.
So, if you want to make it easier for customers to locate your business online, ensure you get a premium domain name. We recommend you start your search with a renowned brand name creator.
What Exactly Makes Premium Domain Names Special?
To properly understand what makes a premium domain name unique, you must know the exclusive features it can offer your firm.
Now, understand business owners usually purchase domains as a resource for spreading brand awareness or simply because they do not want others to have them.
However, countless entrepreneurs have made it their goal to find premium domain names because they are:
- Short and easy to recall
- SEO friendly
- Easy to customize
- Carry trusted extensions like .com, .org, .net, and .io
- Communicate a clear message, especially when they contain keywords
These are some of the few reasons premium domains have grown in popularity. Besides the fact that premium domains always stand out from the crowd, they’re also effective at performing their primary purpose, which is making it easier for people to find a website.
Here’s Why You Must Get Your Business a Premium Domain Name
1. It Resonates with Your Brand Identity
High-quality domains shine because they provide the ideal medium for communicating the essence of your startup’s brand.
Purchasing a premium domain name that is the same or akin to your startup’s name and social media handles will assist you in increasing your brand’s online visibility. It will increase your chances of getting the attention of your target audience.
Choosing a domain name that is noticeably distinct from the name of your firm will leave damaging consequences on the effectiveness of your brand.
2. It Makes it Easier for Your Target Audience to Locate You
Domain names function similarly to a physical address. It is common knowledge that the simpler your address, the faster it’d be for visitors to find you.
Getting a premium domain name makes it simpler for your target audience to recognize, search for, and locate your business online.
And because of how short and simple premium domains are, they provide more exact answers when people search for your firm online because they are easy to say and remember.
3. It Boosts Your Startup’s Credibility
Obtaining a premium domain with a .com extension increases the validity and trustworthiness of your company’s website.
Clients will be more likely to get shoes from bestshoes.com rather than bestshoes.click because the .com domain is more common and trustworthy.
If you want to leave a great first impression on clients, premium domain names are your best bet because they’ll give your online business the credibility and authority it needs.
How to Get Premium Domains
Millions of domain names are already flooding cyberspace, with tens of thousands being created every day. So, finding the perfect one that is unique, easy to remember, and attention-grabbing can be daunting.
Good thing some sites can help you in getting that premium domain your startup business needs. They are like online stores wherein you can buy or sell winning domain names. Here are three such companies:
Squadhelp is one of the best services for finding a premium domain name that fits your brand, whether you’re launching a fashion, tech, or healthcare company.
Entrepreneurs and content creators can use Squadhelp to find the best premium domains on the internet. The platform is easy to use and intuitive.
Customers could also organize a naming contest with thousands of innovative professionals to help them choose a name that is uniquely tailored to their business. That is on top of getting access to a unique selection of expertly curated domain names.
Sedo is one of the most trustworthy domain marketplaces.
The site offers a diverse selection of premium domain names at reasonable prices. It also allows buyers to review and compare statistics data from two or more domains.
Sedo likewise offers brokerage services to assist with negotiating and transfer formalities. Buyers who are unfamiliar with purchasing domains may be certain that their purchase is being handled by an experienced broker.
Flippa is an auction-based marketplace with a solid reputation for selling and acquiring domains, apps, and even entire internet-based businesses.
Customers can also do adequate research and discover any suspicious activity and prospective development opportunities. Flippa’s verification and validation can examine domain activity over three years and provide vital information on industry advancements.
A Premium Domain Name is a Huge Asset
A solid domain name is well worth the expense, as it will generate more than enough value to compensate for its cost. That is true even if it is excessively costly in the secondary market.
A premium domain name is a crucial component for every firm because it symbolizes the digital identity of the brand.
About the author:
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed over one million names and curated a collection of the best available names on the web today. They are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.