Whether your fitness-centric business is product-based, service-based, or a combination of the two, using social media can be a cost-effective way to build and grow your brand.
Ideally, you should have a presence on at least three social media platforms. However, if you have a tight schedule and you can only focus on a single platform, then Instagram will be a great choice — especially if your clientele consists of young, physically active people.
Building a fitness brand on Instagram is not as complicated or challenging as some people think it is.
In this guide, I’ll share some tips and strategies which can help you build a profitable brand on Instagram. With that said, let’s get to it.
5 Helpful Tips on Building a Fitness Brand on Instagram
“A picture is worth a thousand words.” That adage highlights the power of visuals.
Advertising agencies and companies throughout the years have been using more eye-catching images than words to reach out to a broader audience.
And since aesthetics is one of the major elements when promoting fitness, then building a fitness brand on Instagram makes a lot of sense.
Here are some practical tips on how you can harness the power of this social media platform to build a profitable business:
1. Come Up with a Strategy
Building a strategy is the most crucial step in establishing a brand on Instagram.
If you don’t have a clear plan, it’s highly likely you will end up posting anything that you come across, even if it has no relevance to what you are trying to market.
As a result, your content will perform poorly, and your engagement levels will remain low. You will struggle to stand out from the competition. So, before you do anything else, you should first come up with a solid strategy.
Ideally, your Instagram strategy should feature the following four key things:
- Your goals and objectives
- Your target audience
- Your competition
- Your content plan
2. Set Up a Business Account
By now, you already know what you want to achieve on Instagram, the audience you want to target, and the competition you are facing.
You can now set up your account on Instagram, which is quite a simple process.
It is highly advisable to set up a business account since it comes with more features than a personal one. So, if you already have a personal account, then you should switch to a business one.
After setting up your account, create a captivating Instagram profile. The three main areas to focus on when setting up your profile on Instagram are the profile photo, the bio, and the URL to your website.
These are the first things that your visitors will see whenever they land on your page. So, take your time and focus on these key sections.
You can also check the profiles of other fitness coaches in your niche for inspiration.
3. Create High-Quality Content
You will need content to build a following on Instagram. But this doesn’t mean that you should post anything that comes to mind.
Instead, your content should be focused on your target audience.
For instance, if you are a personal trainer and you are looking to engage with fitness enthusiasts, you can post about workout plans, workout gear, meal plans, supplement advice and tips, fitness motivational quotes, and recipes.
Also, your Instagram content should be of high quality. The competition is extremely high on Instagram, so if your content is mediocre, no one will bother engaging with it, and you will struggle to build a strong fitness brand on this platform.
However, creating high-quality, visually pleasing Instagram content is not an easy task, especially for people who don’t have graphic design skills. The good news is that there’s an easier way of doing it, by making use of readymade, customizable Canva bundles.
Whenever you’re looking for social media promo content, be sure to go for a bundle that’s tailored to the social media platform you intend to use it on. If the template dimensions match the platform, they’ll just look better.
4. Stick to a Single Theme
When you are building a fitness brand on Instagram, it is highly advisable to stick to a single theme.
A theme is more like your signature style on this social media platform. It will feature a particular color or set of colors, fonts, logos, and filters, among other visual elements.
Sticking to a single theme will make your brand more recognizable and memorable. It can also help establish your commercial identity and boost engagement on your posts.
You can learn from some of the most recognizable brands in the world. They don’t deviate much from their corporate themes in their marketing and advertising communique.
5. Follow and Engage
You will need a community to build and establish a strong brand on Instagram. And to do so, you will have to be extremely active on this platform, meaning you have to keep engaging with other people on the platform.
Make sure you set aside an hour every day to like other people’s posts, reply to messages, share other people’s posts, follow others on the platform, and tag others on your posts.
As much as these actions may sound basic, they will go a long way in boosting your following and helping your brand to grow on this platform.
If you cannot devote time to doing this, you can hire a virtual assistant who possesses skills and experience in social media marketing.
Instagram provides a great means of reaching more potential clients for fitness businesses.
All it takes is to post high-quality content regularly and engage your audience as much as possible. Whether your business is service-related or you are selling fitness gear or other merchandise, promote it to generate sales and build your brand.
And while building a fitness brand on Instagram won’t happen overnight, you will eventually get there, as long as you remain consistent, patient, and committed.