SEO audit tools can help you analyze the inner workings of your website from a technical standpoint.
They allow you to:
- Check for broken links
- Check your internal link structure
- Check redirects and URL statuses of your website
- Check which of your pages raised or dropped in search rankings
- Check for broken CSS
- Check for slow pages or pages with a wrong text / HTML ratios
And that’s just the tip of the iceberg!
As Google’s algorithm and policies continue to develop, marketers scamper to keep up with the updates.
That’s exactly where SEO audit tools come in.
They let you leap over your competitors in the search engine and monitor your website’s status to explode your SEO results.
So, if you want your enterprise to thrive online, consider using SEO audit tools.
This is a guest post by Ankit Karody.
The 3 Most Essential SEO Audit Tools in the Market
You need three things to be successful in SEO — content, backlinks, and SEO tools. Under SEO tools, there is a subcategory called SEO audit tools.
These tools ensure your web pages follow all the updated guidelines and rules and do not have any errors. They make your life easier and let you focus on other tasks.
Whether you operate a local or international business or even a personal blog, they can help you reach your target audience more easily and effectively. Let’s look at some of the best SEO audit tools in the market right now.
1. Google Search Console
This is the first SEO audit tool everyone should use. It’s a free tool that gives you critical information about your website.
It can give you a bird’s-eye-view of your site’s vital stats, such as total clicks, total impressions, click-through rate, and average position in the search engine. If you connect your site to Google Analytics, you get even more detailed insights, such as page views, button clicks, link clicks, etc.
But I would say the two main reasons to use this tool are to submit your sitemap and to check index coverage. A sitemap lists all the URLs you want Google to crawl. Once Google crawls your page, it shows up on Google search.
Unfortunately, lots of mistakes can happen along the way. Your pages can have errors that prevent Google from crawling them. The Search Console tells you what errors and pages needed to be fixed.
You also get details about core web vitals, mobile usability, and page experience.
This is, by far, my favorite SEO tool. It’s great for keyword research, backlink analysis, rank tracking, and competitor analysis. It is an excellent SEO audit tool.
With Search Console, you’ll have to wait for Google to crawl your website. With Ahrefs, you can use their crawler based on when you post content.
Suppose you post a new article every Monday. You can make Ahrefs crawl your website on Tuesday. This way, you can stay on top of any errors.
You’ll also get details about broken links, orphan pages, duplicate pages, large images, missing alt texts, short meta descriptions, and much more. Ahrefs ensure your pages are working properly all the time, making it highly recommendable to every business.
I’ve been using Ahrefs to keep a track of all relevant keywords in dArticle.io. I’ve organized keywords into different lists based on my needs.
On the Ahrefs dashboard, you get a bird’s view of your site. You can see your domain rating, referring domains, backlinks, organic traffic, and organic keywords. You also get a Health score which tells you how many pages have been crawled.
The site explorer is where you get most of your information. You get details of your top pages, organic keywords, backlinks, etc. You can then compare your site with that of your competitors.
On the Site Audit page, you get details of all the finished crawls. You get information about URLs crawled, internal pages, total resources, and internal URLs with errors. To top it all, you can export everything with CSV.
3. SiteChecker Pro
This is another SEO tool that offers many features in one place. It’s great for regular website monitoring. You also get emails when something goes wrong in your SEO.
You can track backlinks, monitor keyword rankings, and check your website’s ranking. It also has Google Analytics and Google Search Console integrations, as well as a Google Chrome extension.
The plans start at $23 a month or $278 a year, and you can already use their service for up to 3 websites and up to 1500 webpages.
Sitechecker is excellent for checking your on-page SEO. You get information about your H1 tags, meta title, meta description, keyword density, and more.
How to Make the Most Out of SEO Tools
While SEO tools can make your website perform better, they are useless without content. It’s important to produce more content after buying SEO tools. This helps you understand how to use them.
Target different keywords of various competitions. Change your internal linking strategies. Keep experimenting till you find what works for your website. Streamline your content production and optimize your SEO audit tools to improve your site’s ranking exponentially.
SEO is a long journey. You won’t get results in a day or even a month. It will take a couple of months before you see any significant results.
It is especially important for product-led companies. Product-led growth can only happen with organic growth, which SEO provides.
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