Blogging is not a new trend, but it’s still growing fast.
Huge numbers of people try to develop their blogs and make them profitable.
There are over 500 million blogs worldwide, according to the Hosting Tribunal. However, reality shows that only a few make their blogs financially successful.
According to the Blogging.org Blogging Earnings Report, “81% of bloggers never made even $100 from blogging” and only about 6% make enough to support their family with blogging income.
Now you may ask: ‘Why does this happen?’ The answer is simple: Most bloggers underestimate the significance of SEO and suffer because of it.
This article will give you an insight into the best, white-hat (safe) blogging SEO strategies to implement this year.
The SEO hacks explained below will help you:
- Boost the recognizability and popularity of your website.
- Attract thousands of interested users to your blog.
- Allow you to achieve higher rankings in the search engines (even for difficult terms).
- Create a long-term sustainable blog that makes money while you sleep.
Here Are The Best SEO Hacks For Bloggers
Understanding basic SEO principles and strategies is beneficial not only for beginners but also for well-established bloggers.
This knowledge will help you keep afloat despite growing competition in the field. Below, you will find an assortment of essential hacks each blogger should know to succeed. Let’s get started.
1. Use internal links to boost your rankings
Search engines follow a particular set of algorithms. If you want your site to rank at the top of the Google search list, use internal links.
An internal link is a type of link in your content that leads to some other posts within your website. This strategy is beneficial for SEO.
First, you increase the time users spend on your page and let them explore more of your content. Second, you let search engines know that you offer valuable content via these links. Make sure the external links are relevant and fit the context.
Practical SEO tip:
Include 3-5 internal links within each blog post you publish. Use keywords you want your articles to rank for in the anchor text of these links. Internal links from your popular and authoritative articles are more valuable.
Avoid having “orphan posts” (posts with no inbound internal links pointing to them) on your blog. To save time, use plugins like Rank Math SEO or Link Whisper to identify internal linking opportunities.
2. Focus on building backlinks to your most valuable pieces of content
The term backlinks stand for links leading to your content from other sites. Search engines consider them as proof of your content quality and importance.
In such a way, expensive backlink service will make your blog stand out from the crowd and get to the top of Google rankings.
Yet, it doesn’t mean that the more links your blog have, the more popular it becomes. Opt for quality, not for quantity! Make sure you reach out to authoritative websites and build backlinks naturally.
Practical SEO Tip:
Give guest posting a try. Guest posting is a popular SEO tactic you can use to boost your blog’s rankings in search engines. You need to reach out to other bloggers in your space and ask them if they will publish a guest post from your side (that includes a link back to your blog).
If this takes too much time or you are not very good at it, you may hire a company to help you out. If you’re starting, you can get a few valuable links for as little as $100 per month. But always make sure that the strategies you use are fully white-hat and follow Google’s SEO guidelines.
3. Don’t try to beat the system and always go with white-hat SEO
There are two types of SEO practices: black hat and white hat. Using the first one means that you’re violating Google’s policies.
The methods used in black hat SEO encompass illegal ways to get to the top of the search engine results. Sometimes, people may use black-hat tactics to harm their rivals. Here, SEO trolls apply prohibited promotion methods to the rival site so that competitive content falls under the ban of search engines.
White hat SEO is a practice that follows Google’s policies. Unlike the black hat strategy, it provides long-term success. Don’t try to beat the system if you want to make your blog profitable.
Practical SEO Tip:
Don’t get distracted by the newest shiny SEO gimmick. If you want to be successful in the long run, focus on producing authoritative content that matches the search intent of the users you want to target. Focus on the quality of your content above everything else, and you’re bound to succeed.
“Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.”
– Phil Frost, Main Street ROI
4. Write eye-catching Meta Descriptions
Focus on meta descriptions to grab users’ attention. A meta description is a piece of short information about your website that appears under the title in the search engine results.
It helps people understand whether your blog contains valuable information and matches their search intent.
Don’t forget to include your top keywords there. Your meta descriptions should be eye-catching, short, and contain a call to action (CTA). You aim to make people click on your title, and check your website.
Practical SEO Tip:
Most WordPress SEO plugins will help you craft an engaging meta description for each of your blog posts. Make sure that it’s no longer than 160 characters, or it might not show up in the search engines.
You can experiment with different meta descriptions and track the CTR (click-through rate) of your posts in Google’s Search Engine Console.
5. Publish high-quality posts regularly
Another critical SEO tip for bloggers is to write posts on various topics. Make sure you write not only reviews but also guides, tutorials, articles, and listicles.
This variety of content will boost the popularity of your website and optimize it for search engines. Your content should be engaging, valuable, and flawless in terms of style and grammar.
Luckily, there are many link-building tools that can help improve the quality of your written content. SEO blog strategy is extremely necessary so it should remain your focus.
If you want to gain success as a blogger, start publishing content regularly. Otherwise, Google will consider your blog as abandoned and your traffic will start tapering off. As a result, any other SEO hack from this list won’t work.
Practical SEO Tip:
Create a content calendar that will serve as a centerpiece of your blog post publishing strategy.
Plan out your posts in advance so you never run out of topics and make a deal with yourself to publish at least four high-quality posts a month. You can also come back to your previous posts and update them to keep them fresh.
6. Optimize your website for mobile devices
To boost your blog traffic, understand what is essential for your customers. Since now people use smartphones for search queries, think of mobile adaptation of your website.
Remember that Google ranks pages in the search results by analyzing the mobile version of your site (mobile-first indexing).
It means that if the mobile adaptation of your blog is of poor quality, you won’t gain popularity online.
Practical SEO Tip:
Open your blog on a couple of different devices (desktop, mobile, tablet), and check if all required elements are rendering properly. If you notice any issues, get in touch with a professional web designer to help you out.
Also, pay attention to site speed, and make sure that your site passes Google’s Core Web Vitals tests. If your site is too slow, you’ll lose your rankings. That’s why it’s worthwhile to invest in a high-quality theme and hosting package.
A thorough understanding of SEO and blogging basics is essential for making your website profitable and popular.
Search engines change their algorithms from time to time. Sometimes you will gain or lose your Google rankings. But your blog will thrive if you follow some essential hacks and perform a technical SEO audit. To master a website audit, read this. Auditing your content regularly is essential if you want to maintain and grow your traffic in the long term.
These practical SEO tips can increase the recognizability and popularity of your blog. But like in all other spheres, you must devote a lot of time and energy to them to gain success. If you apply the tactics described above and stay patient, you’re destined to make your blog successful.