For most bloggers, writing is a labor of love, and earning something is a welcome bonus. However, creating and publishing sponsored blog content is one of the most profitable ways to monetize your work.
It may sound like a fancy technique for blogs with massive traffic, but the truth is that even beginners and small blogs have the opportunity to earn through sponsored blogging. Read on to find out about the best-sponsored post networks for bloggers, and I’m sure you’ll find an opportunity that works for you.
What Are Sponsored Posts?
If you have a regular stream of readers visiting your blog, it means you’ve built a certain level of trust. When you write, your readers listen and take notes. Simply said, you have influence.
Well, companies know how powerful influencer marketing is. Just like YouTubers and Instagrammers, bloggers have the power to sway the opinion of their audiences. Once you’ve established authority in your niche, your readers come to you for recommendations and advice. That’s why companies often pay content creators to promote their products and services.
There are many forms of influencer marketing. In some cases, the company pays you to talk about your experience with their product in a blog post, and in others, you only need to share their link on your social media account.
Depending on your niche, you can find a variety of products and services to endorse, and there’s a sea of opportunities out there so you can truly pick and choose those you truly believe in. The details depend on the deal you make with the brand or the sponsored post network.
Sponsored Posts Vs. Affiliate Programs
You might be under the impression that sponsored posts are very similar to joining affiliate programs. While there are obvious similarities between the two, sponsored and affiliate blog posts are not the same.
The most important difference is that affiliate deals are commission-based, and sponsorships aren’t. In essence, the more people click and buy through your affiliate link, the more money you make. On the other hand, a sponsorship pays in advance, and the number of clicks or purchases doesn’t change how much you earn.
Theoretically, you can make a lot more through an affiliate program because each sale brings you profit, but sponsorship is an up-front payment you get regardless of your sales performance.
Who Can Get Sponsored Blog Post Opportunities?
The internet is chock-full of opportunities for everyone, and sponsored blog posting is not an exception. The only prerequisite is that you run a blog with regular traffic.
Not all niches get an equal amount of opportunities, simply because there are fewer marketable products for, for example, a financial advice blog compared to a mommy blog. Still, products and services that can fit into your blog’s theme exist in pretty much every niche out there: it’s just a matter of finding the right deal.
Some influencer marketing networks have particular niche or traffic requirements for applicants. Still, even if you’re a novice blogger in a narrow niche, a brand that could profit from sponsoring you exists out there.
There are many influencer networks out there that act as a middle man between you and the brand that you’re promoting.
These networks help you pinpoint ideal opportunities and get in touch with brands. In some cases, they even curate offers connecting brands with the hand-picked influencers that fit their vision best.
The influencer networks typically take a part of the profits, but they make communicating with the brand and tracking projects much easier.
You just need to create a profile, introduce your blog and your niche, and tell them about your audience, and you’ll soon start getting offers for suitable sponsored opportunities. So, without further ado, here are the top influencer marketing networks that connect bloggers with sponsored opportunities.
Best Sites With Sponsored Blog Post Opportunities
1. Real Clever
Real Clever is an influencer marketing network that covers a large variety of topics, from food & drinks, pets, causes & social good, to technology and healthcare. They offer a platform with a well-organized overview of potential opportunities that are easy to skim through.
Currently, it seems like Clever doesn’t have any minimum requirements for followers or traffic, so new bloggers are welcome to apply. They work with some popular brand names, among which are Clif, California Closets, Kimberly-Clark, Lenovo, and others.
Activate is one of the most popular networks for both blog and social network sharing opportunities.
It lets you choose the way you want to work, as they offer opportunities with flat rates, but also those where you quote your own and negotiate prices. Activate has proudly collaborated with big brands like Tinder, H&M, Olay, Soylent, Reebok, Ketchum, and more.
In AspireIQ, you can find a variety of offers in almost any niche out there. They offer a well-made dashboard that lets you browse through opportunities and check out their details.
Apart from paid opportunities, you can pitch to, you may also come across offers where the brand sends you their product in exchange for a review on your blog or a share on your social network accounts.
An interesting feature of AspireIQ is that brands also get the chance to click ‘like’ on the profiles of influencers they’d like to work with. AspireIQ’s client base is quite rich, and it includes big brand names like Bed Bath & Beyond, Nike, Walmart, Stanley Black & Decker, L.L.Bean, and others.
If you could describe your blog’s niche with ‘lifestyle’, Linqia is a site for you. Unlike many other networks, Linqia offers payment every 10 days, and their pay rate is calculated on a pay-per-click scale.
They have developed an advanced AI that has a high success rate in making great brand-influencer matches.
Their client base is quite impressive, and it includes brands like Bissell, Samsung, Nestle, NBC, Clarins, Kimberly-Clark, and Unilever. Anybody located in North America who has more than 2500 monthly visitors or social followers can try their luck on this network.
Influence Central is one of the leading websites for matchmaking between brands and influencers.
They cover a wide variety of niches, among which are food, beverages, home products, wellness, consumer tech, entertainment, home improvement, beauty, kids, travel, and fashion.
If your blog deals with these topics, you can get the chance to collaborate with brands such as Mattel, Lowe’s, Revlon, Neutrogena, Rubbermaid, Whirlpool, Panasonic, Kellogg’s, Starbucks, Lysol, and many others. Because of the network’s wide net of categories, they make great matches, but it’s important to fill out your profile in a lot of detail.
When you join Acorn, you need to fill out your profile and introduce yourself to the Acorn team. Doing this well is key since this network doesn’t let you browse opportunities – instead, they send campaign offers to the content creators that best fit the brand’s vision.
If you impress the Acorn team with high-quality content, you can get the opportunity to work for big brand names like Nickelodeon, Johnson&Johnson, Smucker’s, P&G, Kimberly-Clark, and Serta.
Izea runs one of the largest networks, IZEAx, that offers opportunities to a variety of digital content creators.
It includes not only influencers like bloggers, YouTubers, and Instagrammers, but also talented content creators without large followings like writers, videographers, graphic designers, and photographers too.
The platform is equipped with a powerful search refinement system that lets brands find the ideal influencers for their campaigns. Izea can proudly say they work with some of the most powerful brands out there, among which are Target, Mercedes Benz, The Home Depot, HGTV, and Alaska Airlines.
With over 40K influencers on their network and a state-of-the-art matchmaking algorithm, Blog Meets Brand is one of the leading influencer marketing networks out there.
They offer brands a robust search functionality that identifies the best matches based on features like niche, follower numbers, audience demographic, and location.
They have clients in a variety of niches, so even highly-specialized blogs can find suitable offers on the site. Blog Meets Brand has worked with big names like Motorola, Dunkin’ Donuts, Neutrogena, Walmart, M&M’s, Groupon, and Hallmark.
If you run your blog outside of the US, you may feel like your options are limited.
Luckily, a huge network with a ton of available opportunities, Quotient Social, is glad to work with influencers from all over the world. Apart from browsing opportunities through their dashboard, you will also get offers based on your niche.
PayU2Blog is a great place to start for all beginners. That’s because they welcome bloggers in all niches, and they don’t have strict requirements to join the network. While they don’t pay much, they can help get you started and collaborating with brands from the US and Canada.
When you make a post for your PayU2Blog campaign, you’re paid to post a link rather than any specific content, so it’s even easier to find opportunities that can easily fit into your regular content.