Why do People Visit YouTube & How to Engage Them

By: Rafal Reyzer
Updated: Oct 5th, 2023

Why do People Visit YouTube and How to Engage Them - featured image

Video marketing has skyrocketed, especially on YouTube, which lets you interact and engage with subscribers and potential customers.

The platform regularly attracts over 2.6 billion active users, making it the second biggest search engine after Google. With an increase in the use of video marketing and YouTube ads, there’s extremely high competition over the attention and time of the consumers. One of the best ways to attract the consumer’s eye is by choosing the best sites to gain real YouTube subscribers because, as a brand, if you have a credible number of subscribers, it creates a marketing snowball effect. YouTube has a huge audience base because of the engaging and interactive content you can find on the platform. It’s extremely important to take advantage of this and become active on YouTube right now. This begs the question: why do people visit YouTube and how can you keep them engaged?

Why do people visit YouTube?

It turns out that over 50% of all Internet users watch at least one YouTube video in a month. In today’s Internet environment, it’s almost inevitable. But the main reason people visit YouTube is their thirst for entertainment. Streaming services took over the web in a big way, and if there’s nothing new on Netflix, we head to YouTube to check our favorite channels. The platform also offers many “how to” videos and fantastic tutorials that rival the ones produced by professional online course creators. It’s a free source of an enormous amount of useful information that is just too hard to resist. Plus, it’s home to thousands of influencers who always cover interesting topics, making YouTube a free and irresistible platform for people of all ages. Finally, because of the short-form video craze spurred by TikTok, Facebook, and Instagram, YouTube also adopted the short format, which further drives engagement, which brings us to the next point.

watching youtube

How to keep YouTube viewers engaged?

Short-format videos get the most views

Recent studies have shown that shorter videos on YouTube perform better than longer videos. It gets harder to attract and capture the attention of viewers, but it’s still pretty easy to convince them to watch a shorter that’s better adapted to the shrinking attention spans. When you buy YouTube subscribers, you automatically find the view count on your content increasing, which is why many digital marketers choose to invest in the best sites to buy YouTube subscribers from. This might be a good short-term strategy, but if you’re looking to achieve success in the long term, you must publish short-form video content regularly. Some of the most successful YouTubers publish a 15-60-second video every single day. This creates momentum and serves as a mini-vlog that users want to check daily to see what’s happening in their life, or work. But mostly, users are looking for value in what your content offers. Always think in terms of what’s in it for them, and create content that will be tailored to their needs. Another crucial point is that you should maintain high consistency with your content production. You never want to miss out on an opportunity to publish something new and engage with your subscribers.

Use SEO and marketing techniques on YouTube

Video SEO (search engine optimization) is one of the best ways to increase the quality and quantity of web traffic that comes your way. It makes it easier for your content to appear in the YouTube search results. And the higher they appear in the search rankings, the more views you can expect. Make sure that you have chosen the right keywords that generate reasonable search volume and always use long keywords in the description of your YouTube video to increase the ranking and views on your content. Promoting the content on YouTube on other social media platforms also makes it easier to gain views. And when you search for the best sites to buy YouTube subscribers, your promotional techniques will also have an extra edge.

Interact with your subscribers by being active on other channels

Leaving a comment under the videos produced by similar channels as yours helps in increasing the rate of engagement for your channel as well. Make sure that you do not end up spamming somebody’s comment section and ensure that the thread of conversation applies to the content and is unique. When you interact on their channel, it shows commitment, but it’s also giving you access to a wider audience base. Make sure that when you’re choosing the best sites to buy YouTube subscribers from, they not only offer real and active but also fit your marketing budget and content strategies.

Reply to the comments on your YouTube videos

Trying to pull subscribers from other channels by leaving valuable comments is a great idea, but the things you do to engage subscribers on your channel are far more important. Make sure you answer all the comments that your subscribers leave under your videos and start one-to-one conversations to boost loyalty. Even something as simple as leaving a “heart” other somebody’s comment is enough for them to appreciate you as of content creator a bit more. Replying to the comments on your videos on the social media platform helps to make sure that your consumers are valued and will help increase the rate of engagement. Devoting at least an hour a day to reply to as many comments as you can will help promote your content among your audience. Even if you find yourself unable to reply to every comment on your videos, users will see that you are an interactive brand that values their consumers.

Are you ready to engage with your subscribers on YouTube?

Always give thanks to the individuals who share your content. Making sure that you show gratitude is one of the best ways to build a loyal audience. These are a couple of reasons why individuals visit YouTube and search for tips on how to interact with subscribers. Choosing to buy YouTube subscribers will help to increase the overall rate of engagement of your channel as well. This will push the algorithm of this social media platform to promote your content to users who watch and interact with similar online content as yours. Next up, you may want to explore how to create innovative ASMR videos.

Rafal Reyzer

Rafal Reyzer

Hey there, welcome to my blog! I'm a full-time entrepreneur building two companies, a digital marketer, and a content creator with 10+ years of experience. I started RafalReyzer.com to provide you with great tools and strategies you can use to become a proficient digital marketer and achieve freedom through online creativity. My site is a one-stop shop for digital marketers, and content enthusiasts who want to be independent, earn more money, and create beautiful things. Explore my journey here, and don't miss out on my AI Marketing Mastery online course.