Top 12 Freelance Professions To Choose (In 2024)

By: Rafal Reyzer
Updated: Jan 23rd, 2024

Top Freelance Professions To Choose - featured image

The freelancing market is expanding annually, with countless professionals globally opting for online careers.

With a growing appreciation for remote work, there’s a surging demand for freelance services. This momentum is expected to persist in the coming years. In this article, I’ll shed light on sought-after freelance professions, categorizing them into three sectors: IT, design, and marketing. Ready to dive in?

Here are the top freelance professions to choose from:

1. Programmer/Developer

A developer is a rather broad category by which we mean website layout designers, frontend or backend developers, mobile application developers, and so on. Regardless of the field you choose, you’ll learn almost the same basics – programming, coding, languages, etc. Depending on your interests, you can learn how to create websites, interact with servers, create apps for Android and iOS smartphones, create video games, protect systems from cyber-attacks, attend a frontend course, and much more. After that, you can make money by working full-time roles, freelancing, or publishing apps, eBooks, and online courses. Experienced seniors can earn well by working with customers from home or any other place.

freelancer typing on a keyboard

2. System Administrator (Sysadmin)

The role of the system administrator is to ensure that the software and hardware work properly, that the network is secure against threats, etc. With a staff of ordinary specialists, you can perform your duties remotely. For example, upgrading the IT infrastructure, etc. This type of work requires advanced technical abilities, but it pays quite a lot if you know what you’re doing, and you’re able to gain valuable referrals from your clients.

3. QA Specialist

QA specialists test programs and applications at all stages of development. They look for bugs in the code, give recommendations on how to fix them, select development tools, improve product performance, etc. We can distinguish several areas within the profession – for example, load testing, usability testing, security testing, manual and automated testing, etc. Unlike other professions in the IT field, becoming a tester is easier, and you will keep a high level of income.

design materials

4. Web Designer

A web designer (like a programmer) is one of the most in-demand freelance professions right now. You’ll be creating page layouts, rendering prototypes, and more. An experienced professional should be able to work with different tools, think about interface design (UX/UI – to make it user-friendly), understand typography and identity, have excellent artistic taste and style, and so on.

5. Graphic Designer

While a web designer’s work is most relevant in the digital segment (websites, apps, etc.), a graphic designer’s work helps the company (brand) as a whole. A graphic designer develops logos, business cards, booklets, advertisements, designs, and infographics, works on packaging and product design, can do interior styling, and much more. The work requires essentially the same knowledge and skills as web design but requires more artistic nuance. If you want to get into graphic design, you would also need to learn how to use apps like Photoshop or Canva.

6. Motion Designer (3D designer)

Freelance professions that are involved in creating animation graphics emerged only recently, but it is currently in high demand. Motion graphics designers create captions, titles, trailers and teasers, promo materials, presentation reels, and much more. They can come in handy in television, the film industry, business, education, and other areas. A motion designer is a multidisciplinary specialist. They should be able to work with text, sound, and video, understand graphic design and script art, be able to work with various programs (for video processing, working with graphics, creating animation), and much more.

marketing analytics on a laptop

7. Internet Marketer

This is a fair generalist who promotes products and services online. A marketer works with different advertising platforms, and influencers, deals with online content, etc. This profession will always be in demand, as one of the main tasks of any business is promotion. However, it is difficult to become an experienced specialist in this field. You need to make a competent promotion strategy, work with the most suitable advertising channels, manage the advertising budget, hire various specialists, and so on. For each product, the internet marketer must know the target audience, understand the psychology of the consumer, and much more.

8. Social Media Marketing Specialist

While the task of an internet marketer is to promote a brand or a service, the social media marketing specialist is engaged in promotion on social networks. For example, he promotes products and companies with the help of brand profiles, bloggers, and other methods. Each platform has its particularities and subtleties, which are important to consider. A good professional should be able to analyze competitors, draw up a content plan, write interesting texts, interact with the target audience, set up targeted advertising, and so on.

9. Specialist in Targeted Online Advertising

An online ads specialist sets up and places advertisements on social networks. Unlike SMM specialists, their task is advertising. It’s also crucial to know how to work with the target audiences, understand the psychology of the consumer, the subtleties of content placement on a particular site, etc. The list of tasks for a target marketer includes target audience analysis, ad creation (texts, images, video), ad campaign setup, budget allocation, campaign analysis, reporting, etc. It’s a hugely competitive field, but if you have a knack for numbers and a creative spark, it’s one of the highest-paid freelance professions to get into.

10. Specialist in Contextual Advertising

A contextual advertising whizz is a specialist who is dealing with setting up advertising on search engines such as Google. A “contextologist” should be able to analyze the client’s current website, create campaign objectives, set up contextual advertising in both search engines, create ads (text, images, video), monitor and optimize campaign progress, work with specialized tools, analyze campaign results, etc.

11. SEO Specialist

It’s possible to promote clients’ websites in search engines not only through contextual advertising but also through website optimization. This is done by SEO specialists. Their main aim is to increase organic traffic and improve the website’s position in search engines. To do this, they create a semantic structure of the site and pages, analyze competitors and the market, and then conduct internal and external optimization of the site. In the first case – they improve the loading speed of the site, get rid of bugs, fill the site with optimized texts, work on usability, etc. In the second case, they build new links, i.e., they publish information about the website on third-party sites, information sites, blogs, forums, etc. I’m a huge fan of SEO because it allows you to gain new clients and visitors organically without spending a dime.

12. Copywriter

Finally, one of the most accessible freelance professions – copywriter completes our list. The task is to write custom-made texts for further publication on the net. Often, students who have previously worked for the essay writing service and helped students with their homework go into this specialty. The main aim of our copywriter is to tell the audience about a new product and to encourage customers to buy it. A specialist must be able to express thoughts, quickly absorb new material, master different styles of writing, and write without mistakes. Copywriters use many services to analyze the text for uniqueness, spamming, and so on. As a special category involves SEO copywriters – their task is not just to write the text and make it optimized for search engines. In this case, the expert must find the right keywords and use them in the right places in the text.


As you can see, the freelancing field is getting more exciting every year. If you have the chops, the creativity, and the work ethic, you can gain new valuable skills and be able to earn a sizable income online. If you’re looking for a career transition, please consider one of these professions, as they will only grow and enable you to reach new heights in terms of income and work satisfaction. Next up, you may want to explore a quick guide to crafting your business website.

Rafal Reyzer

Rafal Reyzer

Hey there, welcome to my blog! I'm a full-time entrepreneur building two companies, a digital marketer, and a content creator with 10+ years of experience. I started to provide you with great tools and strategies you can use to become a proficient digital marketer and achieve freedom through online creativity. My site is a one-stop shop for digital marketers, and content enthusiasts who want to be independent, earn more money, and create beautiful things. Explore my journey here, and don't miss out on my AI Marketing Mastery online course.