How to Grow Your Freelance Business (15 Best Strategies)

By: Rafal Reyzer
Updated: Dec 1st, 2023

How to Grow Your Freelance Business - featured image

Freelancing is a great career choice if you’re looking for more independence and higher earnings. However, growing a successful freelance business requires focus, patience, and a flexible approach.

I have been working for myself for over eight years, and along the way, I picked some of the best strategies for growing a freelance business. First, to get a sense of how successful businesses have approached their growth strategies, review these business plan examples. Next, let’s inspect a few practical ways you can start implementing today to make the biggest positive impact on your biz.

Here are the best tips on how to grow your freelance business:

1. Build a Strong Online Presence (Through Your Website and Social Media)

To establish a flourishing fre­elance business, creating a professional website or a portfolio is crucial. This helps clients evaluate your potential and skills by getting a glimpse of your experience and past work. If you have a site with an eye-catching design and use­r-friendly interface, prospective clients will view you as credible and compe­tent. In addition, leveraging social media platforms can significantly boost your brand. By sharing insightful and rele­vant information through high-quality posts, you will establish yourself as a reliable­ expert in your niche. This will attract potential clients who need your services.

Action items:

  • Build a website about your freelance services (using WordPress, Wix, or Squarespace).
  • Create profiles on platforms like LinkedIn, Twitter, Facebook, Instagram, TikTok, and YouTube.
  • Come up with a simple content plan to market your business (for example, 1 blog post and 10 social media posts per week). Stay consistent.

2. Specialize in a Niche

Focusing on a specific niche can give the business a competitive edge in the freelance market. Research the current market trends and identify lucrative niches that align with your skills and interests. Don’t go into a niche just for the money. Look for something with long-term potential that you love. In addition, tailor your marketing efforts to cater to your chosen niche. This includes crafting targeted content, building re­lationships with industry experts, and participating in rele­vant online communities. Establishing yourself as a go-to spe­cialist in your field can help in attracting clie­nts who are seeking your specific e­xpertise.

Action items:

  • Research various niches in your area and pick the best one for you.
  • Adjust your marketing, communication, and pricing strategies, to show your expertise in a specific niche.

3. Cultivate High-Quality Client Relationships

Building strong and lasting relationships with your clients is another essential strategy for growing your freelance business. Providing excellent customer service and maintaining open lines of communication are vital aspects of fostering long-term relationships. Respond to client inquiries promptly and professionally, and strive to exceed their expectations with the quality of your work. Consider offering personalized solutions to your clients. Take the time to understand their unique needs and tailor your services accordingly. By demonstrating your genuine care about their success, your business will become a trusted partner, increasing the likelihood of repeat business and referrals. Another powerful strategy to market your freelance business and enhance brand awareness is through digital PR. This involves leveraging online platforms, media outlets, and influencers to create positive exposure for your brand. The benefits of digital PR are that it helps establish credibility and authority in your niche as well as generates valuable backlinks that can improve your website’s search engine rankings.

Action items:

  • Schedule the best time for you to get in touch with your clients (twice a day is a good rule of thumb)
  • Create email templates for repetitive messages to save time
  • Create a list of ways in which you can exceed your client’s expectations
  • Always ask for referrals after a successful project completion
beautiful female freelancer holding a tablet

Maintaining a positive mental attitude and being respectful to clients are one of the top soft skills necessary to grow your freelance venture.

4. Invest in Continuous Skill Development

To stay competitive in the freelance industry, continuously updating and expanding your skill set is also crucial. The evolving nature of technology and industry makes constant learning a must. So dedicate time to learning new tools, software, and techniques relevant to your field. Investing in professional development courses, attending workshops, and obtaining certifications can help you stay current and demonstrate your commitment to excellence. Consider joining industry associations and attending conferences to expand your network and gain valuable insights from industry leaders.

Action items:

  • Create a list of courses that could help you boost your skills and generate more income
  • Set aside 15-30 minutes a day to learn a new skill that can have the most positive impact on your freelance business.

5. Maintain Effective Time and Project Management

Maintaining productivity and delivering high-quality work as a freelance professional depends on effective time and project manage­ment. By breaking down larger tasks into smaller, more manageable one­s, creating a schedule, and se­tting deadlines, you can stay organized and ultimately meet clients’ expectations. It can help to take on a role that requires you to manage your schedule in preparation. For instance, Primerica offers many flexible roles where it will be essential for you to manage your time well. Take a look at Primerica reviews. Next, use project management tools like Asana, Monday, Click-up, or Trello to streamline your workflow and collaborate efficiently with clients and team members. In addition, by optimizing your time and resources, you can take on more projects, deliver exceptional results, and enhance your reputation as a reliable freelance professional.

Action items:

  • Learn how to use time blocking so you can work on multiple projects at the same time.
  • Use a time tracker like Clockify or Toggl to know exactly how much time you spend on each project.
  • Hone your ability to focus through exercise, meditation, and listening to focus music (Brain.fm is my favorite).
  • Plan your week on Sunday evening or Monday morning, so you have a game plan for each week.

6. Implement Strategic Marketing and Networking

Another strategy to expand your freelance business is to take advantage of strategic marketing and networking. Deve­loping an extensive marketing plan that outlines your target audie­nce, specific messaging, and the most effective­ marketing channels in your niche is a great starting point. Networking is also a powerful tool for growing your freelance business. Industry conference­s, seminars, and workshops can provide exce­llent opportunities for connecting with othe­r professionals in your field. Joining online communitie­s and sharing your knowledge and insights can lead to building re­lationships with colleagues and potential clie­nts that may late­r result in collaboration opportunities or refe­rrals.

Action items:

  • Identify online communities that can help you grow your business (Meetup.com and LinkedIn are the best platforms for that).
  • Send one cold pitch per day to a new prospective client and make sure to follow up.

7. Establish Pricing Structure and Raise Your Rates

Determining the right pricing structure for your freelance services is also crucial. To pick the optimal rate­, conduct research on market rates for your niche, and consider expe­rience, expe­rtise, and other factors. In addition, clearly articulate your value proposition to potential clients. Showcase how your se­rvices can assist them in solving their proble­ms, achieving their goals, or adding value to the­ir businesses. Differentiate yourself from the competition by highlighting your expertise, track record, and unique approach. By effectively communicating your value, you can justify your pricing and attract clients who understand and appreciate your worth.

Action items:

  • Create a pricing strategy based on market research and stop accepting projects with meager pay.
  • Consider raising your rates every six months until you reach a satisfying hourly rate ($40-$100 per hour is something to aim for).
  • Create a “value stack” that will show your clients what you bring to the table and why you’re worth your price.
  • Consider billing per project instead of accepting an hourly rate. In this way, you can outsource parts of your projects and complete them faster.
female freelancer working on growing her business in a green cafe

Maintaining high levels of focus and working without distraction will accelerate your freelance success.

8. Build a Referral Network

Harnessing the power of referrals is one of the highly effective strategies for cultivating your independent entrepreneurial venture. Satisfied clients are often willing to recommend your services to others if they have had a positive experience working with you. Actively seek referrals by asking your clients for recommendations or testimonials after the completion of the project or milestone. Establish partnerships with complementary professionals or businesses in your industry. For instance, if you’re a freelance graphic designer, collaborate with a freelance copywriter or web developer. By referring clients to one another, you expand your network and tap into new potential clients.

Action items:

  • Maintain a CRM where you keep all the information about your freelance clients so you know who to ask for referrals and maintain relationships.
  • Collaborate with other freelancers from different areas so you can refer clients to each other.

9. Use Freelancing Platforms to Land New Projects

Navigating the sea of opportunities that freelancing platforms offer is like being a sailor in a vast, bustling ocean. Sites like Upwork, Fiverr, and Freelancer are brimming with potential clients, each a lighthouse signaling opportunities for leveraging your unique skills. To stand out amidst the competition, focus on crafting an interesting profile. Think of it as your vibrant sail, visible from afar and telling your unique story. Tailor proposals for each project, demonstrate how your abilities meet the client’s needs, and you’re on your way.

Action items:

  • Set up accounts on popular platforms like UpWork and Freelancer.com, and set reasonable rates.
  • Apply only for lucrative projects that interest you (set aside 30 minutes per day for that).

10. Monitor Freelance Job Boards to Get New Gigs

The digital realm is replete with opportunities, and freelance job boards serve as maps leading to these hidden gems. Sites like ProBlogger, FlexJobs, and Behance job boards provide a bounty of gigs in various fields, each one a potential landmark in your freelance journey. However, in this rapid-paced world, timeliness is key. Imagine yourself as a hawk, diligently monitoring these boards, ready to swoop down on the perfect opportunity the moment it arises. An early, well-crafted proposal can make all the difference between landing a gig and watching it go to someone else.

Action items:

  • Monitor freelance job boards and send one or two applications each day. Soon you’ll figure out how to land new clients.
  • Hire someone on UpWork or Fiverr to send you a list of top projects in your niche on a weekly basis to save yourself some time.

11. Hire a Virtual Assistant to Unload Lower Value Time-Consuming Tasks

In the vast orchestra of freelancing, you are the conductor, but you actually need a skilled team to create a symphony. A Virtual Assistant (VA) can be your valuable collaborator, taking on the rhythm section of your symphony – the tasks that provide the structure but don’t necessarily require your direct input. With a VA managing administrative work, you can focus on growing your business by focusing on the high-value, creative tasks. Whether it’s routine email management or setting up meetings, a VA keeps the rhythm going.

Action items:

  • List all the tasks you’re currently performing that could be easily outsourced.
  • Once you have enough resources, hire a personal assistant on UpWork.
modern home office environment

Having an office environment you love will ensure that you keep showing up, even when the going gets tough.

12. Invest in Proper Home Office Equipment to Boost Your Productivity

Consider your home office as a productivity fortress, equipped for creative battles. Investing in proper equipment transforms this space into a haven for focus and efficiency. Key elements such as a comfortable chair, a sturdy desk, a capable computer, and adequate lighting are the foot soldiers defending your work ethic. Investments in upgrades like noise-cancelling headphones or an ergonomic keyboard can significantly enhance your efficiency. These tools create an environment promoting comfort, reducing strain, and fostering sustained focus. Thus, they contribute to the successful expansion of your freelance business.

Action items:

  • Create a shopping list on Amazon and fill it with all the items that will help in growing your business.
  • Each month, buy one or two items from the list and within a few months, you’ll be fully equipped.

13. Create Standardized Workflows and Automations

In the clockwork of your freelance business, standardized workflows and automations are essential gears. They streamline your tasks, bringing a rhythm of efficiency and precision. Standardized workflows for recurring tasks save time and energy, while automations handle repetitive duties, reducing errors and freeing up your time. These well-oiled gears keep your business ticking forward proficiently, enhancing your productivity and the overall blossoming of your freelance venture.

Action items:

  • List the tasks in your freelance operation that are automatable.
  • Create a document with standard operating procedures (SOPs), so you can follow a checklist or send it to someone else.
  • Use tools like Zapier to connect apps and create workflows.

14. Set Monthly Income Goals and Stay on the Growth Track

In the journey of freelance business growth, setting monthly income goals is like plotting waypoints on your map. These goals provide direction, motivating you to strive forward and stay on the growth track. Meeting these goals doesn’t just signify financial progress, but also the steady expansion of your business and skill set. Treat each goal as a milestone, a marker of your growth as a freelancer, and use it as a stepping stone towards the next.

Action items:

  • Create a simple business plan and outline your monthly, quarterly, and yearly income goals.
  • Analyze your progress each month and make sure you’re heading in the right direction.

15. Consider Building an Agency or Creating a Digital Product

As your freelance enterprise thrives, it may go beyond just you and your assistant. And there are two exciting paths you can take: building an agency or creating a digital product. Building an agency involves hiring a team, sharing your client load, and scaling your services. On the other hand, creating a digital product, be it an e-course, an ebook, or software, is a way to package your expertise into a product that can generate passive income. Both paths can transform your freelancing venture, pushing its boundaries and offering new avenues for growth.

Action items:

  • Think if you would like to scale your business in the future and plan to create an agency.
  • Come up with a list of digital products related to your niche and start selling them to generate passive income.

Young freelancer typing on a laptop keyboard

Conclusion

Growing your freelance business requires a strategic approach. This includes building a strong online prese­nce, specializing in a niche, cultivating clie­nt relationships, continuously developing skills, e­ffective time manage­ment, seeking fe­edback and implementing marke­ting strategies. Stay proactive, adaptable, and committed to your professional growth, and you’ll be well on your way to achieving your freelance business goals. Next up, you may want to explore a guide on how to protect your online reputation as a writer.

Rafal Reyzer

Rafal Reyzer

Hey there, welcome to my blog! I'm a full-time blogger, educator, digital marketer, freelance writer, editor, and content manager with 10+ years of experience. I started RafalReyzer.com to provide you with great tools and strategies you can use to become a proficient writer and achieve freedom through online creativity. My site is a one-stop shop for writers, digital marketers, and content enthusiasts who want to be independent, earn more money, and create beautiful things. Dive into my journey here, and don't miss out on my free PDF guide 80+ AI marketing tools.