If you run a business, there is no better time than now to think about the content you want to publish to promote it.
Having a good online presence is crucial for any business. In fact, online marketing has become imperative for businesses fishing for potential customers in the ever-changing competitive market.
Blogging is an art form. Hiring a professional blogger can certainly give your business an immediate edge over the competition because he or she already knows the type of content people read and search engines look for.
So, instead of thinking, “Should I hire a blogger?” the question you should ask is, “How do I hire a blogger to promote my business?”
Understanding the difference between a blog and a website
First things first, understand the difference between a blog and a website before you go hunting. After all, they both contain content, and they are both on the Internet.
For starters, blogs typically have dated content that is updated frequently, often daily. Additionally, a blog has posts or articles, which are in reverse chronological order, meaning the most recent posts are listed first.
Websites, at least most of them, have static content. You don’t know when the pages were published, or how long since the website was last updated.
Blogs are crawled by search engines more frequently, which makes them the best platform to strengthen your online presence.
Knowing when you need help
There is a fine line between content marketing and advertising. Try to avoid crossing that line, or your target audience may think of your content marketing efforts as nothing more than advertising.
If you’ll be publishing content on your blog to promote your business, then you’re in charge and you can get started right away.
However, if you’re not satisfied with your writing skills or don’t have enough time to publish content frequently, respond to comments, and maintain an active blogging schedule on your business website, you can always ask for help.
Remember, publishing content is more than just writing a few sentences, but it’s something that offers deep value, such as blog posts, articles, eBooks, press releases, white papers, presentations, and so on.
Another area you could benefit well from an experienced blogger is in performing maintenance on your WordPress or whatever CMS you use for your site.
So, how do you hire a blogger to promote your business?
Fortunately, several avenues are open for you to find some great blogging talent if you know where to look.
Hiring a blogger for your business
When you decide to hire a blogger, you need to make sure you find the right candidates who not only understand the technical aspects of using blogging tools but also know how the social web works.
When you know your budget and the type of blogger you need to hire, you can spread the word about your open blogger job.
Here’s how to get started:
1. Decide the employment status
Before getting started, you need to determine whether the blogger should be a full-time employee in your company or a freelancer to assist you in your blogging endeavors.
Each employee’s status calls for a slightly different wage and tax structure.
The three most common statuses that bloggers typically hold are employee, contractor, and vendor. While most bloggers are freelancers and prefer working as independent contractors, it is still up to you to decide according to your requirement.
2. Pay model
After you’ve completed the employment status, your blogger will hold. The next thing you need to do is to determine is his or her compensation package.
The payment structure you choose mainly depends on the tasks and the responsibilities of the blogger.
For example, a blogger who only publishes content gets compensated differently from a blogger who performs multiple tasks. It includes writing and publishing content to responding to comments and promoting the blog through other channels.
You can develop your payment plan based on some of the most common blogger pay structures, which include pay per post, flat monthly rate, pay by the hour, and so on.
3. Use job boards
An effective way to look for bloggers to promote your business is to post a well-crafted job advertisement on specialized job boards.
Although the idea of free sounds too good to be true, there are, in fact, several popular sites that allow you to advertise your jobs for free. It includes Indeed, Google for Jobs, LinkedIn, Glassdoor, PostJobFree, etc.
However, there are plenty of good bloggers you can find on job listing websites, such as Upwork, Fiverr, FlexJobs, CareerBuilder, Monster, Nexxt, and so on.
All you must do is write a job ad that is descriptive yet concise and post that ad to as many job boards as you can.
You need to be careful with your job post because the stronger your job ad is, the more success you’ll have in attracting quality leads.
4. Connect on LinkedIn
Do you know anyone who is in any type of professional position who doesn’t have a LinkedIn profile? Guess not!
LinkedIn is a prime hunting ground for job seekers and over 85% of employers or hiring managers use the platform to search for potential candidates. So, if you’re looking for potential bloggers for your business, LinkedIn is the professional place to be.
LinkedIn is practically a search engine for finding professionals. It can also play a significant role in the effective marketing of your business.
You can connect with potential candidates you see fit for the position on LinkedIn and ask them to have a quick phone call to know each other and discuss open roles.
5. Advertise on social media
In today’s competitive market, no tool is more capable of shortening your hunt for potential candidates than social media.
Without a doubt, Facebook, Twitter, Instagram, YouTube, and Reddit are the elephants in the social media zoo.
Social media platforms have become key resources for hiring managers who, on tighter budgets, turn to their network to fill positions. Like job boards, you can post your requirements here to reach out to a pool of potential candidates.
6. Ask for referrals
Asking for a referral may seem intimidating, but it can be an effective way to turn your search for potential candidates into effective results.
You spend so much money to advertise jobs to people you already know. So, why not ask for recommendations from your colleagues, friends, or hiring managers who’ve worked with bloggers in the past.
Seeking potential candidates for your business through referrals is one of the best ways to find candidates for free. Not only you can cut down on advertising costs, but you’ll also speed up the entire hiring process.
7. Look for blogs and magazines
There is one likely route you can take to find a blogger to promote your business.
You can read through many blogs or magazines and find the authors whose writing most resonates with what you’re looking for.
There are tons of blogs out there doing something like what you expect from your blog, or what you hope to accomplish.
You can find the authors’ information easily in the author bios at the bottom of the post. Use the links in their bios to approach them and offer them work.
8. Send a straightforward email or message
Most people still love the good old email system. Emails are simple and get to the point right away.
You should take a straightforward approach while writing a simple message or email to a potential candidate. This person possibly has the knowledge required to promote your business.
Take time going through active blogs in your industry, reading media kits, searching blog-hosting sites, scrolling through blog directories, and so on.
Do your homework before reaching out to bloggers. Be precise and straight to the point as you don’t want your emails ending up in a bin.
9. Perform a basic Google search
A basic Google search might suit you particularly well if you’re looking for bloggers in your area, someone who already knows the ins and outs of the online realm.
Try entering specific keywords, for instance, “freelance blogger” and your city/neighborhood name in the Google search bar. The search will probably turn up results for articles and a list of bloggers in your area.
In hindsight, you should not let geographical boundaries limit your search. The internet has created for us a global village so you can also reach out to bloggers in other countries.
10. Define blogger guidelines
Before hiring a blogger, you must create guidelines that tell candidates what they can and cannot do on your business blog.
The first thing you can do is find some ways to promote your business while ensuring your business stays out of trouble at the same time.
Start making a list of specific dos and don’ts, along with a detailed document with rules and guidelines for the content on your blog. Then communicate these with the blogger(s) you are considering for the job.
Related Article: 10 Tips for Hiring a Blogging Virtual Assistant (And Getting Results)
The key to finding the right blogger for your business is to read the writer’s blog and get to know his or her online writing style and behavior.
Vetting a potential candidate before hiring him is a good way to know if he’ll be a good fit for your business.
There are millions of bloggers worldwide, many of whom are professionals who write content consistently. Checking previous posts of prospective candidates is one good way of gauging their capability.
You can also ask your candidates to write a test blog post.
However, I urge you to pay attention to the points we discussed in this post before making your final decision.