12 Ways To Find Freelance Writing Clients On LinkedIn

LinkedIn Wall


LinkedIn may not be the first thing that comes to mind when you think of a social network.


Moreover, it’s also probably not the first place you’d look to find work.

But this business-centric network definitely brings a lot to the table for job seekers across the globe, especially to freelancers looking for lucrative writing clients.

Let’s jump right in and discuss the best ways to tackle this business social network and find writing clients on LinkedIn.


Here are some of the top ways to find freelance writing clients on LinkedIn:


1. Niche Down



First things first – this is a universal rule. It doesn’t matter where you look for work, you’ll always have better chances of scoring clients if you present your portfolio with a clearly defined niche.

That’s especially true on LinkedIn.


Think of it this way:

For example, you may present yourself as a “content writer for B2B and B2C”. But this won’t narrow down your list of potential clients – pretty much every business is either B2B or B2C.

Instead, you can write something like “content writer for B2B Fintech” When you define your work with a narrowed-down niche, you make it easier for businesses in that field to find you.

The representatives are more likely to believe you’re the exact kind of specialist they’ve been looking for.

Of course, many writers (and especially beginners) have issues choosing the niche they want to devote their time to. You can pick one of the most profitable niches out there, or listen to your heart and go for something that you’re passionate about – it doesn’t matter.


2. Polish Your Profile


No matter how good you actually are, you can’t attract the right kind of clients with an incomplete profile.

Here’s some food for thought – you wouldn’t want to apply to a job ad that contains no information about the company, the project scope, type of work, or the pay.

So, fill out your profile and present yourself in the best light to your prospective employers!


Here are some tips to consider when polishing your LinkedIn profile:



3. Use Keywords and Synonyms On Your Profile


Think about how people search for professionals on LinkedIn: they use keywords.

If a company is looking for a person to create blog posts for their website, they may type in any of the keywords like “content writer”, “blog writer”, “blog post writer”, “blogger”, or “blogging”.

Chances are, they’ll only look for one or two of these keywords – so make sure you show up in the results! If you’re looking for local work, remember to also mention the nearest major city.

For more tips on becoming a freelance blogger, check out my previous article.


4. Update Your Portfolio


write something typewriter


It doesn’t matter where or how you look for writing gigs your writing samples are the most important part that any employer will want to see. Applying for any output-based jobs like a graphic artist, a photographer, and in your case, a freelance writer, having a polished, updated, and well-built portfolio is a must.

There are a couple of ways to show off your writing skills on LinkedIn, including publishing on the network itself, sharing links to your published work, or putting links in the “Publications” section of your profile.


5. Write Articles on LinkedIn


LinkedIn has a way to help your talent for writing stand out and speak for itself even if you don’t have any published samples live on clients’ websites.

One of the ways to showcase your skills is by writing and publishing original articles on LinkedIn. If you want to share something you wrote for a client, make sure they agree first!

Simply create some industry-specific articles, go to the LinkedIn home page, and find the “Write Article” button right under the new post field.

I recommend adding a CTA (call to action) at the bottom of each article you write – something simple that lets the reader know they can hire you to write content just like that for their business.

If you publish high-quality content fairly regularly (for example, once a week) and grow your network, your writing will gain traction at a faster pace, which will make you stand out among the many professional freelance writers on LinkedIn.


6. Join Niche Groups


woman communicating online


One of the most popular features of LinkedIn is groups.

They let people from various professions and fields get together and discuss everything and anything.

You may not come across many job offers in groups, but you will get a great opportunity to socialize, grow your network, learn, and stand out in your niche.

The more you participate in discussions and share your knowledge, experience, and opinions, the more you’ll get noticed by others in the group – making you the first person they think of when they need a specialist in a related field.


7. Figure Out Who Your Ideal Clients Are


Before you can actually start your job hunt, you should figure out who your ideal clients are. This will make it easier to find the businesses that are looking for writers just like you.


Find an answer to these questions to find your answers:



Now, remember all the talk about using different keywords and synonyms to maximize your presence in search results?

It works both ways – brainstorm which keywords these companies might be using on their LinkedIn profile descriptions and headlines.


8. Follow Your Prospective Clients


linkedin tablet


Once you find some of the businesses that you might want to write for, click on the “Follow” button.

Anything they post will show up in your feed on the LinkedIn homepage. Your next step should be engaging with them through these posts – whether by liking, commenting, or sharing their stuff.

Your chances of getting noticed will grow with some persistence and meaningful engagement!


9. Explore LinkedIn Job Boards


This business social network even has its own job board where businesses post ads. In fact, the way it works is pretty much like most job boards out there.

You can refine your search results through a variety of criteria, from the keywords you use to search to further filter the results by location, experience level, job type, and more.

The thing that sets the LinkedIn job board apart from other websites is that you always get the opportunity to check out the company’s profile on the network.

This can help you distinguish legit job offers from the scammy ones, and it also lets you get in touch with marketing directors and editors directly.


10. Comment, Comment, Comment


One of the most effective ways to get noticed by anybody on LinkedIn is to persistently present yourself as a professional writer and a specialist in your niche.

You can do this if you leave meaningful comments on posts made by other writers, businesses in your field, or editors, marketing directors, and HR reps working for companies you want to attract.

It doesn’t matter whether you comment to show your opinion, leave feedback, give advice, offer professional help, or simply give your congratulations and connect to other humans out there – you can boost your visibility and become more memorable by commenting.


11. Personalize Your Connection Requests


man working on a computer


It’s easy to just send a connection request by clicking the button, but chances are that the other person forgets all about you within the hour.

That’s not the case with connection requests that come with a short but sweet, personalized message – and that’s not hard to do at all.

All you need to do is click the “Connect” button on their profile, and then choose to “Add a note”. In the message, you can write just about anything.

Here are some ideas: You may introduce yourself, tell them why you find their profile interesting, make a comment about their recent post, say you appreciate their company’s business or anything else that comes to your mind, but remember to keep it professional!


12. See “Who viewed your profile”


LinkedIn has a rather unique feature that I didn’t come across on any other social network – it lets you see who viewed your profile, even if you don’t pay for their premium service.

Simply open your profile, scroll down to see your dashboard, and you’ll be able to click on the “Who viewed your profile” section.

You may only see a limited amount of information there, but chances are that some of them will seem like people looking for the services you offer.

If they seem like a prospective client you want to get in touch with, simply send them a short message.

You may say something along these lines: “Hi! I noticed you took a look at my profile. Were you looking for writing services in the Fintech niche? Feel free to get in touch if there’s anything I can do to help!

Rafal Reyzer

Hey there, welcome to my blog! I'm a full-time blogger, educator, digital marketer, freelance writer, editor and content manager with over 10 years of experience. I started RafalReyzer.com to provide you with great tools and strategies you can use to achieve freedom from 9 to 5 through online creativity. My site is a one-stop-shop for freelance writers, bloggers, publishers, content enthusiasts who want to be independent, earn more money and create beautiful things. Feel free to check my archive containing over 600 articles and access free video training for writers to improve your skills. Ah yes, and stay awesome!